Zing Muse – Through research, in the past week, on some streets in Ho Chi Minh City, especially Ta Quang Buu Street (old District 8), there have been carts selling crab roe bread.
In addition to the strange name, the dish attracts diners with the eye-catching orange color of the crab roe sauce, plus the social media effect, crab roe bread is considered the latest culinary trend.
Each portion of bread consists of half a loaf of crispy bread, filled with minced meat stir-fried with scallion oil, shredded crab, quail eggs baked in crab shells, and thick orange crab roe sauce. Some places also add cheese or spicy sauce to enhance the dish’s flavor.
The orange color from the crab roe sauce combined with a variety of side dishes creates a strong visual effect that attracts diners. Many TikTokers and Food Reviewers have come to record and take pictures of this dish and post them on their personal pages. Clips of diners lining up, eating on the spot with excited expressions contribute to spreading information about the dish. Some places even have to issue queue numbers and serve from afternoon to evening before running out of customers.
To enjoy crab roe sauce bread, diners only need to spend about 25,000 VND, a price suitable for all ages, especially students who often need to find new and affordable dishes.
The dish has a new flavor compared to other types of bread. Diners only need to spend 25,000 VND to enjoy this latest culinary trend. Photo: thanhansaigon2023
According to experts in the F&B industry, bread with crab roe sauce is a typical example of a street food model that catches trends quickly, has low costs, and is highly likely to spread information. Specifically, the cost of ingredients is low and easy to prepare when the seller mainly prepares foods such as bread, minced meat, crab roe, quail eggs, and scallion oil. In addition, the small business model, street food style, so traditional bread sellers can take advantage of additional business.
However, to sell this dish, people need to pay attention to some characteristics such as this is a snack that cannot replace the main meal, crab roe sauce has a fatty taste, so people eat a certain amount and do not have to buy it often. Finally, the dish follows culinary trends and depends heavily on social networks, so when the information “cools down” or a new dish appears, it is very easy to be replaced.
It can be said that crab roe sauce bread is a true street food trend when it meets the criteria of delicious, beautiful, affordable and easy to follow the trend.
Linda (news)
