Zing Muse – Dubbed the world’s most beautiful athlete, Alica Schmidt surprisingly missed the 2025 World Athletics Championships. Instead, she turned to social media, fashion, and selling clothes online – keeping her fame alive off the track.

Alica Schmidt: From Track Star to Fashion Icon

While the world’s top athletes are battling for glory at the 2025 World Athletics Championships in Tokyo, German runner Alica Schmidt – often praised as “the most beautiful athlete in the world” – has been making headlines for a very different reason.

Instead of competing on the track, Schmidt chose to stay home and launch a clothing line through her online channels, turning fans’ attention from athletics to lifestyle.

Switching From 400m to 800m – A Risky Move

Known for her performances in the 400m sprint, Schmidt surprised fans earlier this season by moving up to the 800m outdoor event.

• In July 2025, she clocked her personal best of 2 minutes 03.21 in Switzerland.

• However, at the German National Championships, she managed only 2 minutes 06.47, finishing third in her heat – not enough to qualify for the final.

As a result, Schmidt failed to secure a spot at the World Championships in Tokyo, missing out on the sport’s biggest stage.

Still, the 26-year-old remained positive, calling it an “important learning experience” for her future races.

When Social Media Outshines the Stadium

Missing the championships didn’t stop Schmidt from staying in the spotlight. Instead, she leaned into her influence off the track:

• On TikTok, she posted a playful video wearing her new sportswear collection, telling fans: “This outfit is perfect for all the tall girls, come and check it out!”

• Within just two days, the clip earned nearly 3,000 likes and over 100 comments.

• Her Instagram account, with more than 5 million followers, continues to position her as both an athlete and a global lifestyle influencer.

Clearly, Schmidt knows how to turn setbacks into opportunities, building her personal brand through fashion, fitness, and social media.

Beyond Medals – Building a Personal Brand

For many athletes, missing a world championship could feel like a career setback. But Alica Schmidt is proving otherwise:

• She is expanding her influence beyond athletics into fashion and online business.

• By leveraging her image and authenticity, she keeps fans engaged worldwide.

• Rather than being defined by medals alone, she’s shaping herself as a multi-dimensional public figure.

This balance between sports and lifestyle branding could become her winning formula for long-term success.

Alica Schmidt may not be in Tokyo chasing medals, but she’s still winning in her own way. By embracing social media, fashion, and online business, she is redefining what it means to be a modern athlete.

Her choice to “stay home and sell clothes online” highlights an important truth: in today’s world, personal brand can shine just as bright as athletic achievements.

Linda (fashions)