Zing Muse – Kino’s latest MV sparks heated controversy after featuring bold 18+ content, igniting debates about the thin line between art and obscenity in music.

“Club Sex Cigarettes” – The Center of Controversy

In early October 2025, the international music community was shaken by the release of “Club Sex Cigarettes”, the latest MV from Kino, former member of the K-pop boy group Pentagon.

The controversy erupted because the MV incorporates an explicit pornographic scene, something rarely seen — and often taboo — in mainstream music videos. This bold move has triggered a massive backlash among both fans and critics.

Content of the MV and the Controversial Scene

The MV follows a rebellious and unrestrained concept, portraying Kino as a defiant, unconventional artist. However, one particular scene, showing Kino watching an 18+ film, has become the focal point of criticism:

• Shock among viewers: Many argue that Kino has crossed the line by embedding pornography into a public music product.

• Kino’s explanation: The singer admitted he deliberately included discomfort in the MV, stating he doesn’t want to be universally liked and sees negative reactions as part of artistic expression.

Waves of Public Backlash

1. Accusations of “glamorizing porn culture”

Critics argue that inserting such scenes effectively glorifies sexual exploitation, sending the wrong message to audiences, especially younger fans.

2. Shock value ≠ Creativity

Others claim that Kino confused provocation with artistry, turning the MV into a publicity stunt rather than a meaningful creative product.

3. Risk of alienating fans

With a predominantly female fanbase, Kino now risks losing credibility and trust by choosing shock tactics over musical authenticity.

A Growing Trend: “Hot” MVs under fire

This isn’t the first time a music video has been criticized for explicit or suggestive content:

• Several Vietnamese artists have been slammed for releasing MVs with bedroom scenes and overtly sexual imagery.

• Cultural authorities have previously stepped in to demand cuts or removals of MVs deemed offensive or contrary to traditional values.

• Increasing competition in the music industry has led many artists to choose shock factor over substance in order to stand out.

This raises a critical question: Where is the line between bold artistic expression and cheap shock value?

Expert Opinions

• On artistry: A successful MV must combine lyrics, visuals, and message seamlessly. When shock tactics overshadow the message, the art itself is undermined.

• On social responsibility: Artists have an obligation to their audiences, particularly younger viewers, to avoid spreading harmful or inappropriate imagery.

• On regulation: Authorities and streaming platforms must enforce stricter guidelines to prevent the misuse of explicit content for attention-seeking.

Shock Value as a Double-Edged Sword

The MV “Club Sex Cigarettes” may have achieved instant attention, but it has also dragged Kino into a storm of criticism. Shock tactics can create short-term buzz, but in the long run, they may erode an artist’s credibility and fan loyalty.

The big question remains: Does art truly need 18+ imagery to make an impact? This debate is far from over, not only for Kino but for the global music industry at large.

Linda (News)